Insights & reporting
Reporting and analytics for tattoo studios.
See what you earned, where your enquiries come from and how many turn into bookings. Pick a date range, look at one artist or the whole studio, and stop guessing which marketing works.

Money, plainly
Deposits, payments and tips for the range you choose, split between online and in the studio, with your average per session and the quotes still open.
- Last 30 days, this month, quarter, year or all time
- Monthly totals
- Per artist or the whole studio
November payouts
Worked out for youJade
Artist · 50% commission
£1,430
of £2,860
Marco
Artist · £150/week chair rent
£2,520
of £3,120
Ana
Guest artist · 3–14 Nov
£868
of £1,240
Where leads come from
Every enquiry is tagged with its source. See how many leads each one brings, how many book and what they are worth, then check your conversion from lead to booking.
- Tracking links for Instagram, Google and your other places
- Leads, booked and revenue for each source
- Source remembered for 30 days if they browse first
Black Harbour Tattoo
Black & grey realism · Books open
Book a tattoo
Flash
Gift vouchers
Website



Speed and no shows
See how quickly you reply, how long clients take to book, how many sessions were done and your no show rate. Google Search Console and Analytics numbers can be connected by the owner.
- Median reply time
- Sessions done and booked ahead
- Optional Google connection
New enquiry2
Maisie Holt
Fine-line peonies, forearm
Callum Reid
Blackwork sleeve, consult
Quote sent1
Priya Nair
Moth, sternum
Booked2
Owen Baxter
Traditional swallow
Freya Lund
Script, ribs
Priya paid her £60 deposit.Booked for Sat 14 Nov, 11:00. Reminders stopped.
Questions
How does it know where an enquiry came from?+
Booking links carry the source, and the form records where the visitor first arrived. Enquiries with no clear source are shown as such.
Can I see numbers for one artist?+
Yes. Insights can be filtered to one artist or shown for the whole studio.
Do I need Google Analytics?+
No. Booking and revenue insights work without it. Connecting Google adds searches and website visits.
Next
Client messaging
Swap the DMs, spreadsheets and paper forms.
14 days free. No card needed to try it, and we'll help you move your clients over.